Cala Bandida: Using cross-marketing to empower a lifestyle-restaurant concept and improving the impact of customer service by turning it into a guest service.
When: 2013 up until now.
"IG and Isra have proved essential for Cala Bandida, from the very begging. They started everything, naming, marketing strategy, communication, menu design… constant and direct brand support with the whole team at IG. Today, he’s still the biggest responsible for marketing and communication. Nowadays, we are in the middle of an international expansion project, where the marketing and communication areas are led by Isra and his greatest team.
Without Isra and IG the impact that the brand created when started would never be possible. For the three of us, who lead Cala Bandida management, Isra and IG will always be one of us. Authentic PROs" - Lucas, Stephan & Víctor / Cala Bandida founders.