Cibergestión by BC:
MANAGEMENT for a B2B banking
solution provider in Colombia, Peru,
Chile and Mexico.
“We have never experienced such a professional way of making things fun” – Red Bull Management.
contents, business model
and goals for a micro-MBA.
Carried out across the main cities of Spain and being turned into a book and a lifestyle model.
When: 2014 up until now.
“After two days attending the course #inconformistas
with Josef Ajram and Isra García, I’m really glad I attended.
I won’t sugarcoat it; it’s been hard (16 intense hours) but very gratifying.
Two expert guides have accompanied us,
sharing with us not only techniques but also values that are now
available to us to implement in our everyday life,
and which I’m sure will help us start new professional projects” – Haidé Costa / Judilaw.
“A programme that is anything but conventional, where you learn from
both facilitators and participants.
The content is dense and energetic but the synergies and energies
that you experience in it with the other students are endless.” – Carlos Abad / Creative.
Bridges for Music: Building digital bridges to foster talent and opportunities in the most disadvantaged areas on the planet.
Bridges for Music is a non-profit organization aiming for the responsible development of electronic music in developing countries, leaving a positive impact on disadvantaged communities and raising awareness about local issues through music. We were there at the beginning, helping in the project development, creating the digital presence and its strategy, launching and building the campaigns for Richie Hawtin, Skrillex, and Luciano.
When: 2013 – 2015.
Digital Marketing for Dummies: a book about how to harness the power of digital marketing and get the most out of it. It’s written for newbies as well as for advanced users. 330 pages that gather the best practices of its five authors (the core of the firm) with over 10 years of experience in the industry.
Internet Cambia Todo: A social project; ordinary people using the Internet for doing extraordinary things. The event for agents of change. Four events + 3,000 participants.
When: 2013 – 2014.
Cala Bandida: Using cross-marketing to empower a lifestyle-restaurant concept and improving the impact of customer service by turning it into a guest service.
When: 2013 up until now.
“CONCEPT, STRATEGY, DEVELOPMENT & EXECUTION
of Burning Man Quest, a project of social change that went beyond the traditional charity channel and received donations from around the globe.“ Watch the full documentary here.
Lou Mateos: Brand identity, marketing plan and consulting services for the most innovative, punk, fresh and well-sought expert on Plant-Based optimal Food.
Stand OUT Program: Building a disruptive education program, based on the new economy and the foundations to push persons and professionals (and businesses) beyond their comfort zone, so they can stand out above the rest.
When: 2013, 2014, 2105, 2016.
Where: Alicante, Valencia, Madrid, Barcelona, London, Cape Town.
Who: Aitor Contreras, Enrico Ahrens & Isra García from IG + Maxi Silvestre, Reme Egea, Albert Valero & Víctor Ronco. Branded and designed by Luis Calabuig. Developed by Círculo Rojo & Cruce Creativo. Artworks by Charlie Abad Estudio.
“the Internet is PEOPLE”
Human Media: Transforming the social web and social media into human interactions that generate business transactions and human resonance.
“Get deeper, take notes, but above all thinks, get into action. Isra García didn’t create Human Media for himself, he creates it for you.” – Chris Brogan – New York Times Bestseller.
“I’m not sure if you should read this book. I’m not sure if you are ready.” – Jaime Cacharrón – Area Marketing Manager for Southern Europe at Red Bull