Cibergestión by BC:
MANAGEMENT for a B2B banking
solution provider in Colombia, Peru,
Chile and Mexico.
Nacho Vidal: repositioning the brand concept of one of the biggest porn actors of all times.
Working with Nacho Vidal in empowering his brand through marketing repositioning, online branding and creating his new brand awareness, one that leads him toward sexual education and coaching, as well as couples and relationships reframing and reeducation. Besides, taking care of optimising his e-commerce platform and strategy and boosting the online sales of his online products.
Digital Marketing for Dummies: a book about how to harness the power of digital marketing and get the most out of it. It’s written for newbies as well as for advanced users. 330 pages that gather the best practices of its five authors (the core of the firm) with over 10 years of experience in the industry.
the whole marketing channel for
one of the biggest
social organizations of Colombia.
Goal: improving their business
processes and communications channels.
226ERS: DIRECTING AND
the digital channel for one of the
largest brands of
in the national and international market
When: 2015 – 2016.
Music On: create, launch and consolidate,
on the digital landscape, what is currently
one of the most powerful and respected
music labels in the world. From 0 to 120,000
(0 to 100 wasn’t sexy enough!)
When: 2012 – 2013.
Bridges for Music: Building digital bridges to foster talent and opportunities in the most disadvantaged areas on the planet.
Bridges for Music is a non-profit organization aiming for the responsible development of electronic music in developing countries, leaving a positive impact on disadvantaged communities and raising awareness about local issues through music. We were there at the beginning, helping in the project development, creating the digital presence and its strategy, launching and building the campaigns for Richie Hawtin, Skrillex, and Luciano.
When: 2013 – 2015.
Puerta a la Vida: Building an actionable marketing plan for a high-performance retreat-hub located in Costa Rica.
When: 2014 – 2015.
Who: Isra García.
“Working with IG was a breath of fresh air, to see a firm that understood these challenges and how companies needed to adapt. It was walking into uncharted territory but we soon learned that is where Isra and his firm work best. Disruption takes a keen understanding not just of our brand out of the industry we exist in and the crossover with other industries that affect us. They not only immersed himself in our brand but has their finger on the pulse of this change, of this connected economy.
IG’s work on Puerta a la Vida and our sub-brand experience Vida was pivotal for us both in our internal and external communications and our defining our value proposition to the world .” – Edward Zaydelman / CEO.
Cala Bandida: Using cross-marketing to empower a lifestyle-restaurant concept and improving the impact of customer service by turning it into a guest service.
When: 2013 up until now.
“We have never experienced such a professional way of making things fun” – Red Bull Management.