DO
We use marketing to reflect change, inspiration and disruption in organisations and people, leading their ideas and innovative capital through a connected economy. We care about people and their human interactions. That is why we make new forms of communication and marketing, the social web and Internet collide with human nature, its emotions, feelings and relationships. This is the principle of digital transformation.
PURPOSE
To twist, interrupt and redefine the meaning of traditional business into anything else.
BELIEFS
We navigate uncertainty.
We embrace change.
We try things differently.
We respond to excellence.
We work with what’s new and make it work.
We remain human.
We lead by example.
We believe in the power of No.
We generate positive impact.
We alter and strengthen results.
“BE SO BRIGHT
NO ONE CAN
FORGET YOU”
CORE
EMPOWERING BUSINESS, PEOPLE & COMMUNTIES BEYOND MARKETING
WE ARE LOOKING FOR WAYS OF THINKING AND WORKING THAT ARE EXCELLENTLY STRANGE
¿DO YOU WANT TO
CHANGE THE WORLD?
THAT’S CALLED MARKETING.
We are a firm of advisers and leaders specialising in the digital transformation of organisations and persons. We help brands, organisations and people lead the change towards future business communication and marketing between brands and people in the social web and in human business interactions. Bringing about change, obtaining results, providing excellence and creating resonance form the backbone of our beliefs and principles. Based on this, we make new forms of communication and digital transformation work.
Our job is to help you transfer this to your company. We work tirelessly to improve your portfolio, increase your sales and consolidate your community, maximising the symbiotic relationship between effort and expertise. Our aim is to improve business processes, the ways in which technology, the Internet, communication and cross-media marketing are used and the way in which businesses relate to, interact and connect with people. We offer advice and work together with you, pushing you out of your comfort zone, even to the point where sensibilities are hurt since this is also a place which make the closest, most direct and determining collisions with the market possible.
Principles
We are as great at living life and the parties it offers as we are at working.
We seek excellent ways of thinking and acting out of the box.
Our job isn’t for everyone. Sorry about that!
We don’t work for the applause or easy recognition.
We ignore anonymous tweets coming from the last row.
We ignore unsolicited advice.
We pinch people’s behinds all the time, whenever we can.
We ignore permission and authority. We already have the only permission we need: our own.
We work so that people will miss us tomorrow if we don’t return. Not for the likes or RTs.
Our concern is making change.
We specialise in showing that things that seem impossible in theory are possible in practice.
We don’t need to be born rock stars to rock!
We lead intense lives with dignity and humility.
We stand out only above ourselves, standing out above others is extremely overrated.
We aim relentlessly towards the surface of this new world.
We choose ourselves.
We decide to take on the responsibility before it is given to us.
We tell human stories that resonate.
We credit and take on board any failures caused by our actions
We start, we launch, we try, we experiment with things.
We do exactly what might not work.
We spend our spare time deciding what will happen next.
We place ourselves in the line of fire, we direct all of our energy to the cause and we take a leap forward.
We are in charge of the Go and directors of the Yes.
We blog, and do so a lot, because we are passionate about what we do.
We love what we do because we’re doing what we love.
We understand fear, frustration, anxiety and paralysis.
We sign our own voice, we tell the story in our head.
We are masters of our own selves.
We write from the heart.
We do the best marketing in the world: we want change and keep our promises.
What you see is what you get, we’re not someone else.
Our king isn’t content; it’s results.
We don’t pray to the false God of Work.
To us, criticism is just as important as flattery.
All of us work in the most important project of our lives: ourselves.
Our standard is uncertainty.
When we want something, we are elegantly pushy.
We are only as incredible and big as the people around us.
We are all leaders. We lead: we don’t manage or coordinate too much.
We honour our own values above all others.
We will never miss the occasion of becoming vulnerable.
We are in love with not knowing, we embrace ignorance.
We will die for what we believe in. That is why we do what we do.
We aren’t humble really, it’s too soon for that! We hope to be humble later on, once we’ve done something that’s fascinating.
Online reputation is funnier to us that stand-up comedy.
We isolate ourselves from anonymous people.
We put ourselves out there for the change we don’t understand.
We measure the results that are important to us and our clients.
We remain blind to those measurements that aren’t important to us.
We fail often, frequently.
We encounter awkward situations.
We learn how to be better than anyone else at our core skills.
We copy and paste less; we invent more.
We do, we do, we do, we do, we do and then we show.
We practice sports and connect with our inner selves.
We collide with the world.
We are willing to set the difference with other people.