The question isn’t if you’re able to make it happen. The question is really:
ARE YOU READY?
Isra García was born in Alcoy (Alicante) on 7th October 1982. When he was six, he was the only one in his class who had to re-sit Year One. At eight, he was diagnosed with dyslexia. He left school at 18 and trained to be a plumber. A year later he became an apprentice in period dressmaking. From there, he went on to work in a textiles factory where he worked 12 hours a day, 6 days a week, doing day and night shifts. In that period, he realises one day that choice, not opportunity, is what defines our fate. He steers away from the written path and starts a journey that will change his life and the lives of many others.
Today, Isra is considered a leading figure in marketing, disruption and the new digital economy across Europe and LATAM, and is one of the most renowned and valued speakers internationally.
A marketer, adviser, speaker,educator and an agent for change. A specialist in disruptive innovation and business transformation in the new economy.
Isra García is Principal at IG, founder and creator of the Stand OUT Program, a disruptive model of professional education. He is Founder of Engage Worldwide (Miami) and Engage Colombia. He is the author of Human Media, Mapmakers, Burning Man Quest, Ultraproductivity and 20 Days of Silence. co-founder of the brand Mapmakers, the most popular collaborative platform regarding the personal and professional change in Spanish. With Josef Ajram, he has recently launched two of his latest project: Guateque, a nightlife brand, and Inconformistas, a professional training non-conventional MBA programme, which has been turned into a book, their latest book.
For more than two years now, Isra has been part of the “Best Thinkers” programme started by Social Media Today, a world reference online platform for new forms of communication, digital innovation and Social Media. He is considered to be one of the most influential professionals in the Digital Economy in Europe and a personality well-known in LATAM and USA. On top of this, Isra was appointed one of the Top 20 social media bloggers by Solomon McCown, a renowned U.S. PR Company. His blog about the Internet, the new economy, digital, marketing, disruption, lifestyle, leadership, innovation, productivity and change has more than 140,000 visits every month.
After creating his own brand and forging a career on his own between 2008 and 2010, Isra launched his own agency at the age of 27, specialising in new forms of communication, digital transformation and online marketing: IG. Today, at the age of 33, he has taken part in more than 360 industry events and conferences across the world: among others, as a TEDx speaker on three occasions and once at Do Lectures. He has also collaborated with large brands and international agencies such as EMI Music (Spain-Portugal), BlackBerry (UK-Ireland), MTV (UK), Pioneer (UK), AdAge Digital (USA), blur Group (UK-USA), Lacasitos, Ushuaia Beach Hotel (Ibiza), Amnesia Ibiza (Spain), Music On (Spain-Italy), Disney or Grupo Palladium, among others. He has been a promoter of MONK (UK-Italy-Sao Paulo), the first Human Media Marketing agency, working in the position of Human Media Evangelist and Adviser. Isra has also been involved as Head of Digital in Bridges for Music (South Africa-India-Brazil), an international NGO that fosters and encourages change, talent and opportunities for improvement in the most disadvantaged areas of the planet. He has also led the personal brand of one of the most influential artists in the world of electronic music: Marco Carola. He is working now as a digital advisor for Raptor Marketing (UK) and as a Social Media Marketing advisor for Harbor Ithaka Wealth Management (Miami).
As an author, besides publishing five books in the past three years, Isra García writes in international publications such as Social Media Today, Social Media Examiner or SmartBrief and has also collaborated with international publications in countries such as Chile, Colombia, UK or USA. He has been invited as a guest lecturer at the Nottingham Business School, University of Leeds and University of Manchester, University of Externado (Colombia), University of Leon, University of Los Andes (Colombia). And to participate in Congresses held in business schools such as EOI or Fundesem Business School. He is also co-founder and organiser of the events Adictos Social Media and Internet Cambia Todo.
Create something inside that creates change outside
Alongside his professional life, Isra García’s life philosophy is to live as intensely as he works, pushing his intellectual work beyond his limits. After ending his first triathlon in 2011 and managing to finish the Ironman competition in 2012, he carried out a double challenge in extreme sports in 2013 with only 6 months’ preparation: first, he managed to finish the Ironman UK and, 30 days later, the Ultraman competition (10 km swimming, 420.4 km cycling and 84.3 km running, in 3 days). This is an ultra-resistance competition where only 10 athletes from around the world participate. He is one of only 190 people to have finished this competition. In 2014, he successfully finished his first social adventure: Burning Man Quest, a pioneering challenge that Isra devised as a charity event. It consisted in 573 km (467 km cycling, 6 km swimming and 100 km running) covering the distance between Fairfield (CA) an Black Rock City (NV), non-stop and without sleeping. The aim was to collect funds for building the first School of Music and Innovation in one of the townships of Langa (South Africa), having a positive impact for these disadvantaged communities. He recently tackled his second challenge for charity but failed to reach the end and collect enough donations to build the first Centre to Assist Children with Cancer in Colombia. Desafío por la Vida consisted in completing 3 consecutive Ironman distances (678 km) in 3 days in Santa Marta, Barranquilla and Cartagena de Indias in Colombia, on June 4th, 5th and 6th. Despite having an accident with a car on the first day, Isra continued on the second day but finally failed to achieve his purpose. He finished in 2016, the Titan Desert race, one of the Mountain Bike toughest challenges around the world, he did it without previous MTB experience and riding a fatty bike. And also in the same year, he created his own adventure, Live the Possibility, which consisted in riding (with a fatty bike and driving a car) from Miami to Las Vegas in 24 days. And then doing Burning Man for second time.
My work is based on reflecting change, inspiration and disruption in people, leading their ideas through the connected economy. I care about human interaction. That is why I work so that new forms of communication and marketing, the social web and the Internet collide with human nature, emotions, feelings and relationships.
My work at IG and as Isra will only be inspiring, gratifying and enriching as long as it continues to be disruptive and intense; accountable only to excellence. I frequently say that we probably won’t become Gurus or experts in a medium which evolves faster than our skill to master it. In any case the only role of a Guru we need is to make you see you don’t need a Guru.
We work globally with brands and companies and with marketing and communication agencies to bridge the gap between human relations and the interactions that result from them and the company’s objectives and digital transformation strategies that affect both the online and offline worlds. That is why we create symbiotic models that are hardwired into the organisation. Once information is collected and analysed, processes are structured and redefined and internal and external conversations are transcribed, dissected and turned into actions; that is when we start to see the opportunity of bringing people, departments, businesses and thoughts together. The work then becomes the acknowledgement of new opportunities, leading and creating the change necessary to align elements in new directions. That is how we create revolutionary beings and, hence, revolutions that change the interaction between the brand and its audience, the rules, the game, the company and, maybe, the system.
Working for learningand learning for working
- Lacasitos (Spain).
- Panama Jack (Spain).
- EMI Music (Spain-Portugal).
- Galletas Gullón (Spain).
- BlackBerry (United Kingdom-Ireland).
- MTV (Reino Unido), Pioneer (United Kingdom).
- blur Group (United Kingdom).
- Teatro Marbella (Spain)
- BC Group – Cibergestión (Peru, Chile, Colombia, Mexico)
- Ushuaia Ibiza (Spain).
- Enter Group: Monegros Desert Festival, Ker Club y El Row. (Spain)
- Palladium Group (Spain – Caribbean).
- Amnesia Ibiza (Spain).
- Sónar Festival (Spain)
- Disney (Spain).
- Gunitec Concept Pools (Europe).
- Music On (Spain-Italy).
- Compensar (Colombia)
- Tasnet – Grupo Micronet (Colombia)
- IPE Bolivia (Bolivia)
- Bancolombia (Colombia)
- Comfandi (Colombia)
- Novartis (Colombia)
- International Music Summit (Ibiza)
- Baño y Diseño – Cherry Bath. (Spain)
- MONK (United Kingdom-Italy-Sao Paulo)
- Marco Carola.
- Groovety – Media PRO (Spain)
- Sodexo (LATAM)
- Harbor Ithaka Wealth Management. (USA)
- Malas Meninas – A Puntadas (Spain)
- Hogar Abierto (Spain)
- Carretones Solidarios (Spain)
- Ojo de Agua (Spain)
- Fundación FISAT (Spain)
- Fundación Biblioseo (Colombia)
- ADQV – Alimentos que dan vida (Spain)
- Raptor Marketing (United Kingdom)
- Necksound (Spain)
- Codensa (Colombia)
- Disney (Spain)
- Sodexo (LATAM)
- Dominican Republic Vice-presidency (Dominican Republic)
- Sonar Festival (Spain)
- Codensa (Colombia)
- El País (Spain)
- 3M (Colombia)
- CORONA (LATAM)
- Kellog’s (Colombia)
- AVIANCA (LATAM)
- Seminairum (Peru)
- TEDxFundesem (Spain)
- TEDx Sevilla (Spain)
- TEDx Villa Campestre (Colombia)
- Do Lectures (Costa Rica)
- EOI (Spain)
- Helm (LATAM)
- CAINCO (Bolivia)
- CNB (Bolivia)
- Price Waterhouse Coopers (Colombia)
- Bancolombia (Colombia)
- Corpbanca (LATAM)
- Seguros Bolivar (Colombia)
- SURA (LATAM)
- International Music Summit (Spain)
- “El Ser Creativo” (Spain)
- Yanbal (Ecuador – Bolivia – Colombia)
- Almacenes Éxito (Colombia)
- Alpina (Colombia)
- Postobon & Nutresa (Colombia)
- IAB (Colombia)
- EOI (Spain)
- Century 21 (Spain)
- FastCompany: thought leaders on inventing the future of business through innovation, creativity and disruption
- Social Media Today: the best thinkers on the social web.
- Social Media Examiner: most popular social media site for professionals.
- Smart Brief: the biggest e-mail based and content association for different business fields.
- INyES Latino: the biggest and most important marketing community site in LATAM
- Rutgers: professional blog of Rutgers University (NY – Brooklyn)
- Expansion: the biggest and most known business publication in Spain.
- University of Leeds (United Kingdom)
- University of Manchester (United Kingdom)
- University of Nottingham (United Kingdom)
- Nottingham Business School (United Kingdom)
- Fundesem (Spain)
- EOI (Spain)
- Deusto (Spain)
- University of Alicante (Spain)
- University Politecnica of Valencia (Spain)
- University of Leon (Spain)
- University of Externado (Colombia)